The Fresh Market Opens in Westport

tfm_logoFairway’s not opening in Westport and neither is Fresh Fields. Those are a few of the rumors that circulated for months before it was announced that The Fresh Market is opening its first Connecticut store in Westport at 605 Post Road East (former site of Shaw’s) this Wednesday, October 14 at 9 am. According to their press release, “grand opening activities will include chef demonstrations, food sampling stations, and a free sample bag of the company’s house blend gourmet to the first 1,000 customers.” You may want to make it a point to be one of those first 1,000 customers because you will be entered into a drawing to win The Fresh Market Pantry, a collection of their private label kitchen cupboard favorites worth $1,000.

The Fresh Market is a conventional supermarket that offers “unparalleled product selection” that includes some local, natural and organic selections, coupled with superior customer service in a uniquely inviting atmosphere. My understanding of their concept is gleaned from a combination of the press release, web site, email from their PR person and conversations with competitors.

I asked them for some clarification on their dedication to local and sustainably grown food and here it is: “The Fresh Market, too, is committed to locally grown produce whenever possible. The store will offer locally grown produce from Connecticut and Massachusetts. Customers will see signage in the store highlighting “Local Produce from New England” with reference to the local growers of some apples and pears — for example — to help support the local connections. There will be several varieties of Connecticut-grown apples, pears, and cabbages, in addition to cider, fall squash, and some potatoes from Mass.

Going forward, we will include additional local offerings as the seasons permit, and as we reach the summer months, the store will continue to support the local growers and try to expand our offerings of both conventional and organic produce.”

g_cardAre you going on Wednesday? As with any grocery store visit, I recommend taking along the free and easily downloadable pocket guide, Seafood Watch, published by the Monterey Bay Aquarium to guide your sustainable seafood choices. Come back and comment or email me your thoughts at

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