I recently became a Monterey Bay Aquarium Seafood Watch Advocate and this story spotlights the program’s growing influence. Citing its desire to be a “responsible steward of the environment, Target Stores has eliminated all farmed salmon from their stores and has replaced it with sustainable wild- caught salmon, a Seafood Watch “best choice” rated source. The impact of this decision is enormous. Not only is this a thunderous no vote for farmed salmon, but it’s also a huge step in the right direction for shifting the burden of making sustainable seafood choices off the consumer and onto the retailer. Kudos to Target.