Whole Foods Market’s Wild-Caught Seafood Ranking System

I’m pleased to share encouraging news on the sustainable seafood front. As a Seafood Watch Advocate I will regularly provide you with these updates and encourage you to support retailers who are committed to selling only sustainable seafood.

A Special Message from the Seafood Watch Team
We want to clarify our earlier message about the exciting collaboration with Whole Foods Market in its new, progressive Wild-Caught Seafood Ranking System.

Whole Foods Market is working both with Monterey Bay Aquarium and the Blue Ocean Institute-an equally esteemed partner-as it rolls out the seafood ranking program in its stores this year. This program is part of a continuous effort by Whole Foods Market toward having fully sustainable seafood for its customers nationwide.

As the first American retailer to partner with the Marine Stewardship Council in 1999, Whole Foods Market is working to identify its wild-caught seafood by having its stores identify seafood using color-coded rating systems developed by Blue Ocean Institute or by the Monterey Bay Aquarium. These ratings will help customers make more informed decisions about their seafood purchases.

We encourage shoppers to thank Whole Foods Market for giving both Blue Ocean Institute and the Monterey Bay Aquarium this opportunity to help provide the transparency and information on seafood sustainability that consumers have asked retailers to provide.

Edward Cassano
Senior Director
Seafood Watch

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