Nation’s Leading Natural Grocer Works to Nourish Connecticut Neighborhoods


MEDIA ALERT for August 2010

CONTACTS:

Alison Goldstein for Wholesome Wave: 646.695.7040, Alison@rosengrouppr.com

Julie Droege-Thorpe for Whole Foods: 617.803.5055, Julie.droege-thorpe@wholefoods.com

Whole Foods Market® Partners with Bridgeport-Based Nonprofit Wholesome Wave for Donation Matching Effort

Nation’s Leading Natural Grocer Works to Nourish Connecticut Neighborhoods

WHAT: Whole Foods Market stores in Connecticut are working with local consumers to raise funds for Wholesome Wave in partnership with National Public Radio (NPR).  Bridgeport-based Wholesome Wave, a nonprofit organization whose mission is to make healthy, affordable locally grown foods available to communities that would otherwise not have access to them, will receive a dollar from Whole Foods for every dollar a customer donates to NPR.  Throughout the month of August, Whole Foods Market will match up to $4,000 in customer donations.

WHEN:          August 1-30, 2010

WHERE: All seven Whole Foods Market locations throughout Connecticut:

  • West Hartford locations
  • Glastonbury
  • Milford
  • Darien
  • Westport
  • Greenwich

WHY: The nation’s leading natural and organic grocer is rallying the Connecticut community to support Wholesome Wave, a nonprofit with a national reach.

Since its founding in 2007, Wholesome Wave has inserted itself deep into rural and urban communities in need of nutritional and economic viability via its hallmark Double Value Coupon Program, which incentivizes the purchase of fresh fruits and vegetables by doubling the value of food stamp dollars at participating farmers markets throughout the country.

This August, Wholesome Wave launched the Fruit and Veggie Prescription Program, an initiative for at-risk consumers to exchange healthcare provider-generated “prescriptions” for local fresh fruit and vegetables at participating farmers’ markets.

FOR MORE INFORMATION ABOUT WHOLESOME WAVE, PLEASE CONTACT ALISON GOLDSTEIN AT ALISON@ROSENGROUPPR.COM or 646.695.7040

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