Select Whole Foods Market locations in Connecticut go green on April 12 when they dedicate their 5% day to Clean Air-Cool Planet.
In honor of Earth Month 2011, four Whole Foods Market stores in Connecticut will donate five percent of net profits from sales on April 12 to the regional non-profit Clean Air-Cool Planet. The participating stores in Connecticut are: Darien, Greenwich, Milford and Westport. More people and organizations are measuring their energy use and greenhouse gas emissions, and Clean Air-Cool Planet offers an array of tools to help them succeed and manage their emissions.
“By shopping at participating Whole Foods Markets on April 12, people will support Clean Air-Cool Planet’s work helping people address issues of climate and energy,” explained Adam Markham, President and CEO. Clean Air-Cool Planet’s mission is to solve the problem of global warming through civic engagement, education and effective policy. The organization works with people in businesses, campuses, and communities to help them measure and reduce greenhouse gas emissions and energy use, and share their success stories. The Connecticut stores will join other Whole Foods Market stores in Long Island, New Jersey and New York City, all of whom have pledged 5% of their April 12 proceeds to Clean Air-Cool Planet.
Whole Foods Market stores regularly hold “5% Days” to benefit local organizations, although the events often take place on the individual store level. Due to Clean Air-Cool Planet’s regional work, leaders in Whole Foods Market’s Northeast region decided to make this 5% Day a regional effort. “At Whole Foods Market, 5% Days are just one of the meaningful ways stores give back to their local communities,” said Tristam Coffin, Green Mission Specialist for Whole Foods Market’s Northeast Region. “Clean Air-Cool Planet is a wonderful organization with a mission that our company and shoppers believe in, so we are proud to help support them.”