Fresh Nation, the online marketplace for farmers’ markets, and Westport Farmers’ Market announced they have formed a strategic partnership to provide online shopping and home delivery of farm-fresh food. Fresh Nation now operates an online storefront for the Market, providing local consumers with the ability to place an online order from many of their favorite Market vendors and receive same day home delivery from a Fresh Nation personal shopper.
Fresh Nation delivers fresh food direct from farmers’ markets to consumers, by bringing local farmers’ markets together into a convenient online shopping destination, enabling farmers and food makers at the markets to reach new customers who do not normally make it to the market. The company employs trained food shoppers to go the markets and personally fill customers’ online orders. After receiving orders from Fairfield County residents for Thursday delivery, Fresh Nation fills these orders at the Westport Farmers’ Market and drives them directly to customers’ homes. (Read our feature article about Fresh Nation).
“We are committed to bringing the freshest and best foods from the Westport Farmers’ Market to all members of our community,” said Lori Cochran, Executive Director of the Westport Farmers’ Market. “With our partnership with Fresh Nation, Market vendors are now able to sell their fresh produce and food products online to consumers who don’t always have the time to come to the market and shop. We are thrilled to work with Fresh Nation and offer this new and exciting service to Fairfield County residents.”
Shopping the Market’s online store through Fresh Nation is easy and convenient. Customers can select items by food type or can see the offerings of specific vendors they know; an experienced and discerning personal shopper fills their orders at the Market on Thursdays and delivers same day to their homes or offices. The Westport Farmers’ Market is providing direct access to its online store at Fresh Nation through the Market’s web site at www.westportfarmersmarket.com. Customers can also reach the Market online, and additional stores for farmers markets held throughout Westchester and Fairfield counties on different days of the week, at www.freshnation.com.
“We are excited to work with Westport Farmers’ Market as together we connect farmers and foodmakers with consumers who love to eat fresh, locally grown food,” said Antony Lee, CEO and Founder of Fresh Nation. “As consumers become more aware about what they eat and where their food comes from, neighborhood farmers markets are an important and trusted resource where people can buy the best quality foods. Unfortunately, many do not have time to go to their farmers market, but by partnering with the Westport Farmers’ Market and bringing Market vendors online, Fresh Nation is ensuring that consumers can still buy directly from their local farmers and food artisans.”
Under its partnership with the Westport Farmers’ Market, Fresh Nation’s prices are the same as those charged in the Market, further demonstrating the alignment between the physical Market and its online presence. In addition, Fresh Nation charges a nominal $5 delivery fee. Visit www.freshnation.com for more information.
About Fresh Nation
Fresh Nation’s online platform connects farmers, food artisans, farmers markets and consumers who love to eat fresh local food, delivering customer orders to homes and offices direct from local farmers markets. Fresh Nation’s mission is to help farmers markets thrive in the new economy, and to expand access to fresh local food for families and communities. Visit Fresh Nation at www.freshnation.com.
About Westport Farmers’ Market
The Westport Farmers’ Market is a 501c3 non-profit organization, whose mission it is to create and maintain a regional hub where real farmers connect with real consumers over real food. In facilitating these interactions, the Westport Farmers’ Market strives to help food producers and food consumers forge lasting relationships that celebrate education, sustainability, healthy living, and just plain delicious food! Find the Westport Farmers’ Market every Thursday at 10 a.m. to 2 p.m., from now through November 6, at 50 Imperial Avenue in Westport. For more information, visit www.westportfarmersmarket.com or email firstname.lastname@example.org.