By Analiese Paik
Bowing to pressure from consumers, Hershey’s announced on Feb. 18 that it was making sweeping changes in its products lines to what it calls simple ingredients. Hershey’s kisses GMOs goodbye, along with artificial colors and flavors, as part of the commitment. Sugar (which is GMO sugar beets if it’s not cane), vanillin (artificial), soy lecithin (GMO) and artificial flavors will be replaced with cane sugar, real vanilla, and Non-GMO soy lecithin. This seismic shift in attitude and practices is right in line with ingredient changes announced by Breyer’s and Nestle in recent weeks.
How many years have consumers and advocacy groups, including GMO Inside (which led the charge for Hershey’s to go non-GMO), been asking big food companies to either label or change their ingredients to avoid synthetic dyes, flavors and ingredients? There is a very clear trend developing and it’s one we should celebrate. Go ahead and have some chocolate.
Enjoy these excerpts from Hershey’s “Simple Commitment to Goodness” from their website while you munch away.
Hershey’s Kisses and Hershey’s Milk Chocolate standard size bars (1.55 oz) are already gluten-free and contain no high fructose corn syrup. We are removing artificial flavors (vanillin) and the emulsifiers PGPR and moving to non-genetically modified sugar and milk from cows that have not been treated with rBST. (by year end)
Across our entire portfolio we are evaluating all of our ingredients to determine how and when we can make them simpler.
We are specifically looking to formulate new products and transition existing products to deliver on no artificial flavors, no synthetic colors, no high fructose corn-syrup and to be gluten-free.
Based on consumer interest, we have prioritized our chocolate and snacking portfolio as our initial focus areas for this work.
We are initiating these changes in 2015 with the launch of Brookside Fruit & Nut Bars and reformulation of two iconic brands, Hershey’s Kisses and Hershey’s Milk Chocolate Bars.
Read Hershey’s complete Simple commitment to goodness here.